Goal
Capture the launch of Curvletics' new activewear line, making sure the pieces were shown in a setting that let us capture strong angles and the models actually "working out," so people watching could envision themselves in Curvletics.
Behind the work.
Approach
Paired the shoot with a full activation and influencer talent, not just having influencers model the line, but building an experience where creating content felt easy and fun, so the Curvletics brand stood out in every post.
Outcome
A complete brand shoot that elevated the brand: 100k+ combined views, 3k+ likes, 402+ comments, and a two-month library of edited photos and Reels.
